Share-Based Payment Best Practice Series ESO Valuation Disclosure - Dow 30 for FY2009
Symbol Company Name HQ Auditor Expected Volatility Contractual Term (y) Expected Term (y) Vesting Period (y) ESO Fair Value Exercise Multiple Forfeiture Rate Valuation Model Nr Granted (millions) Interest Rate Dividend Yield Comments
AA Alcoa Inc. PA PwC 59.00% 6 4.2 3 3.34 1.43 3.00% Lattice 27.100 1.48% 1.20% Exp Vola range 38-76%; Exer Multiple based on hist avg; Int Rate range 0.3-2.65%
AXP American Express Company NY PwC 36.00% 10 4.8 4 4.54   B-S-M 9.165 2.10% 4.10% Exp Vola based on implied and hist vola
BA The Boeing Company WA Deloitte 39.00% 10 6.0 3 11.12 B-S 7.546 2.03% 2.40% Exp Vola based on implied and hist vola; Exp Term SAB 107
BAC Bank of America Corporation NC PwC   -     -     -     -     -     -     -     -     -     -     -    
CAT Caterpillar Inc. IL PwC 36.02% 10 8.0 3 7.10 Lattice 6.823 1.58% 3.07% Exp Vola range 35.75-61.02%; Int Rate range 0.17-2.99%
CSCO Cisco Systems, Inc. CA PwC 36.00% 9 5.9 3 6.60   Binomial Lattice 9.000 3.00% 0.00% Skewness -0.19, Kurtosis 4.50; Exp Vola based on implied vola
CVX Chevron Corporation CA PwC 30.20% 10 6.0 3 15.36 B-S 14.709 2.10% 3.20% Exp Vola based on hist vola; Exp Term based on hist exer and pos-vest cancellation
DD E.I. du Pont de Nemours and Company DE PwC 27.61% 6 5.3 3 2.68   B-S 15.863 2.50% 7.00%  
DIS The Walt Disney Company CA PwC 47.00% 7 4 8.25 1.39 7.50% Binomial Lattice 17.000 2.00% 1.19% Termination rate 7.5%; Sensitivity analysis of Exp Vola and Exer Multiple
GE General Electric Company CT KPMG 49.00% 10 6.8   3.81   B-S 159.226 3.20% 3.90% Exp Vola based on implied and hist vola; Dividend Yield based on 5-year hist avg
HD The Home Depot, Inc. GA KPMG 41.50% 10 6.0 4 6.61 B-S 49.000 2.30% 3.90% Vesting Period of 1 to 4 years
HPQ Hewlett-Packard Company CA E&Y 43.00% 8 5.1 4 13.04   B-S 21.900 2.07% 0.92% Exp Vola based on implied vola
IBM International Business Machines NY PwC   -     -     -     -     -     -     -     -     -     -     -  
INTC Intel Corporation CA E&Y 46.00% 7 4.9 4 4.72   B-S 118.500 1.80% 3.60% Exp Vola based on implied vola; Exp Term SAB 107
JNJ Johnson & Johnson NJ PwC 19.50% 10 6.0 5 8.35 B-S 21.576 2.71% 3.30% Vesting Period of 0.5 to 5 years
JPM JP Morgan Chase & Co. NY PwC 56.00% 10 6.6 5 8.24   B-S 24.821 2.33% 3.40%  
KFT Kraft Foods Inc. IL PwC 21.36% 10 6.0 3 2.68 B-S 16.300 2.46% 4.90% Exp Term SAB 107
KO The Coca-Cola Company GA E&Y 20.00% 10 6.0 4 6.38   B-S-M 34.000 2.80% 3.40% Exp Vola based on implied and hist vola; Exp Term based on hist exer behavior
MCD McDonald's Corporation IL E&Y 24.40% 10 6.2 4 9.66 Closed Form 5.600 2.00% 3.22% Exp Vola based on hist vola 
MMM 3M Company MN PwC 30.30% 10 5.9 3 13.00   B-S 1.655 2.20% 2.30% Exp Vola: avg of 1. 1-year vola, 2. rolling vola, 3. exp life vola, 4. implied vola
MRK Merck & Co., Inc. NJ Deloitte 33.80% 10 6.1 3 4.02 B-S 34.279 2.20% 6.30% Exp Vola based on impl and hist vola; Exp Term base on hist and forecasted exer
MSFT Microsoft Corporation WA Deloitte   -     -     -     -     -     -     -     -     -     -     -    
PFE Pfizer Inc. NY KPMG 41.36% 10 6.0 3 3.30 B-S-M 49.450 2.69% 4.90% Exp Vola based on impl vola; Exp Term based on hist exer and post-vest termination
PG The Procter & Gamble Company OH Deloitte 21.00% 10 8.7 3 11.67   Lattice 37.623 3.60% 2.00% Exp Vola range 18-34%; Int Rate range 0.7-3.8%
T AT&T Inc. TX E&Y 19.65% 10 7.0 5 1.84 B-S 3.00 3.17% 6.82%
TRV The Travelers Companies, Inc. MN KPMG 32.40% 10 6.0 3 9.54   B-S 3.060 2.46% 1.26% Int Rate range 2.07-2.85%; Exp Vola range 28.2-34.1%
UTX United Technologies Corporation CT PwC 36.00% 10 7.7 3 16.01 Binomial Lattice 0.325 2.50% 2.10% Exp Vola range 30-42%; Exp Term range 7.4-7.9 years
VZ Verizon Communications Inc. NY E&Y   -     -     -     -     -     -     -     -     -     -     -    
WMT Wal-Mart Stores, Inc. AR E&Y 16.70% 10 3.4 5 9.97 B-S-M 1.712 2.00% 1.90% Exp Vola based on hist vola
XOM Exxon Mobil Corporation TX PwC   -     -     -     -     -     -     -     -     -     -     -    
Average Calculations 34.51% 9.3 6.0 3.6 3.21%
Minimum 16.70% 6.0 3.4 3.0 0.00%
Maximum 59.00% 10.0 8.7 5.0 7.00%
Source: Company 10-K Reports for FY 2009
Prepared by: Nishit Mendiratta, MS
Updated by: Sunny Liu on September 9, 2010
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