Share-Based Payment > Best Practice Series ESO Valuation Disclosure - Dow 30 for FY2012 www.fintools.com
Expected Contractual Expected Vesting ESO Fair Exercise Forfeiture Valuation Granted Interest Dividend
Symbol Company Name HQ Auditor Volatility Term (y) Term (y) Period (y) Value ($) Multiple Rate Model (millions) Rate Yield Comments
AA Alcoa Inc. PA PwC 45.00% 10 5.8 3 3.11 1.45 5.00% Lattice-Pricing 10.500 1.89% 0.90% Exp Vola range 39-45%; Exer Multiple based on hist avg; Int Rate range 0.06%-1.89% 
AXP American Express Company NY PwC 40.00% 10 6.3 4 17.48     B-S-M 1.205 1.30% 1.50% Exp Volatility based on Blended Historical and Implied Volatilties
BA The Boeing Company IL Deloitte 29.90% 10 6.0 3 16.89 Black-Scholes 6.257 1.10% 2.40% Exp Volatility based on Blended Historical and Implied Volatilties
BAC Bank of America Corporation NC PwC - - - - -     - - - - No ESOs granted since 2008
CAT Caterpillar Inc. IL PwC 35.00% 10 7.0 3 39.20 Lattice-Based 3.318 2.00% 2.20% Exp Vola range 33.3%-40.4%; Int Rate range 0.17-2%; Exp Term b/o hist data
CSCO Cisco Systems, Inc. CA PwC - - - - -     - - - - No ESOs granted in 2012; Used both Lattice and Black-Scholes models previously
CVX Chevron Corporation CA PwC 31.70% 10 6.0 3 23.35 Black-Scholes 12.455 1.10% 3.20% Exp Vola based on hist vola; Exp Term based on hist exer and post-vest cancellation
DD E.I. du Pont de Nemours and Co DE PwC 34.87% 7 5.3 3 11.81     Black-Scholes 4.728 0.90% 3.20% Exp Volatility based on Blended Historical and Implied Volatilties
DIS The Walt Disney Company CA PwC 31.00% 10 - 4 10.65 1.41 2.70% Binomial 11.000 2.00% 1.56% Exp Volatility based on Blended Historical and Implied Volatilties
GE General Electric Company CT KPMG 29.00% 10 7.8 5 3.80     Black-Scholes 83.179 1.30% 4.00% Exp Volatility based on Blended Historical and Implied Volatilties
HD The Home Depot, Inc. GA KPMG 27.00% 10 5.0 4 9.86 Black-Scholes 3.723 1.20% 2.30% Grants both Incentive and Non-Qualified Stock Options
HPQ Hewlett-Packard Company CA E&Y 42.00% 8 5.6 4 9.06     Black-Scholes 7.529 1.17% 1.83% Expected Vola based on implied; Exp Term based on hist data and post-vest behavior
IBM International Business Machines NY PwC - - - - - - - - - ESOs not granted for the past 3 yrs, outstanding ESOs valuated with BS,4-year vesting
INTC Intel Corporation CA E&Y 25.00% 7 5.3 4 4.22     Black-Scholes 13.500 1.00% 3.30% Exp Vola based on implied vola; Exp Term based on hist option exercise data
JNJ Johnson & Johnson NJ PwC 18.38% 10 6.0 4 6.39 Black-Scholes 8.661 1.06% 3.60% Exp Vola 4-yr daily hist vola, 5-week avg implied vola of 2-yr opts; Exp Term hist exp
JPM JP Morgan Chase & Co. NY PwC 35.00% 10 6.6 5 8.89     Black-Scholes 14.738 1.19% 3.15% Expected Volatility based on Implied Volatility; Dividend(forward-looking)
KO The Coca-Cola Company GA E&Y 18.00% 10 5.0 4 3.80 B-S-M 53.000 1.00% 2.70% Exp Vola based on hist and implied vola; Exp Term based on hist exer behavior
MCD McDonald's Corporation IL E&Y 20.80% 10 6.1 4 13.65     Closed-Form 4.900 1.10% 2.80% Expected Volatility based on hist vola; Expected Term based on historical trends
MMM 3M Company MN PwC 24.50% 10 6.2 3 14.94 Black-Scholes 5.770 1.10% 2.60% His Vola (1 year vola, median exp life rolling vola, median exp life voal), Imp Vola
MRK Merck & Co., Inc. NJ PwC 25.20% 10 7.0 3 5.47     Black-Scholes 7.641 1.30% 4.40% ESOs have Graded Vesting over 3 years; Contractual Term Range 7-10 yrs
MSFT Microsoft Corporation WA Deloitte - - - - - - 6.000 - - Grants options primarily in conjunction with business acquisitions
PFE Pfizer Inc. NY KPMG 23.80% 10 6.5 3 2.79     B-S-M 57.919 1.28% 4.10% Exp Volatility based on Blended Historical and Implied Volatilties
PG The Procter & Gamble Company OH Deloitte 15.00% 10 8.5 3 8.05 Binomial Lattice 30.225 1.90% 2.60% Exp Vola range 12-18%; Int Rate range 0.2-2.1%; Exercise behavior based on hist
T AT&T Inc. TX E&Y - - - - -     - - - - No ESOs granted in 2012; 
TRV The Travelers Companies, Inc. NY KPMG 28.60% 10 6.0 3 12.08 Black-Scholes 2.442 1.17% 1.84% Exp Vola range 28.5-28.6%; Int Rate range 1.02-1.17%; Exp Div range $1.64-$1.84
UNH UnitedHealth Group, Inc MN Deloitte 44.00% - 5.6 - 18.00   5.00% Not Disclosed 2.000 0.90% 1.70% Exp based on Historical and Implied vola, Disclosures consistent with Lattice Model
UTX United Technologies Corporation CT PwC 30.00% 10 7.7 3 19.32 Binomial Lattice 0.428 2.00% 2.30% Exp Vola range 30-35%; Exp Term range 7.4-7.5 years; Int Rate range 0.0-2%
VZ Verizon Communications Inc. NY E&Y - - - - -     - - - - No ESOs granted since 2004
WMT Wal-Mart Stores, Inc. AR E&Y 16.20% 10 3.0 5 10.57 B-S-M 2.082 0.60% 2.80% Exp Vola based on hist vola; Exp Term based on hist exercise and expiration activity
XOM Exxon Mobil Corporation TX PwC - - - - -     - - - - No ESOs granted since 2003
Average Calculations 29.13% 9.636 6.102 3.636 14.7167 1.29% 2.65%
Minimum 15.00% 7.000 3.000 3.000 0.4280 0.60% 0.90%
Maximum 45.00% 10.000 8.500 5.000 83.1790 2.00% 4.40%
Key
B-S-M:  Black-Scholes-Merton Closed-Form: Model or formula similar to B-S-M Hist Vola: Historical Volatility
SOEF:  Sub Optimal Exercise Factor Exp Vola: Expected Volatilty Exp Term: Expected Term
Source: Company 10-K Reports and DEF 14As for FY2012
Prepared by: Hu Li and Scott Michaud, CEP
Date: August 9, 2013
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