Share-Based Payment > Best Practice Series ESO Valuation Disclosure - Dow 30 for FY2013 www.fintools.com
Expected Contractual Expected Vesting ESO Fair Exercise Forfeiture Valuation Granted Interest Dividend
Symbol Company Name HQ Auditor Volatility Term (y) Term (y) Period (y) Value ($) Multiple Rate Model (millions) Rate Yield Comments
MMM 3M Co MN PwC 20.00% 10 6.3 3 13.46 Black-Scholes 6.220 1.20% 2.70% Exp Vola - avg of recent 1 year vola; Exp Term based on weighted avg of hist grants
AXP American Express Co NY PwC 39.00% 10 6.3 4 21.11     B-S-M 0.463 1.30% 1.40% Exp Vola based on hist and Implied vola; Exp Term based on hist data and expectations
T AT&T Inc TX E&Y - - - - - - - - - No ESOs granted in 2013 
BA Boeing Co/The IL Deloitte 29.00% 10 6.0 3 15.85     Black-Scholes 6.699 1.00% 2.60% Exp Vola based on hist and implied vola
CAT  Caterpillar Inc IL PwC 30.60% 10 8.0 3 28.34 Lattice-Based 4.276 1.88% 2.10% Exp Vola based on hist and current implied vola from trade options on our stock
CVX Chevron Corp CA PwC 31.30% 10 6.0 3 24.48     Black-Scholes 13.190 1.20% 3.30% Exp Vola based on hist vola; Exp Term based on hist exer and post-vest cancellation
CSCO Cisco Systems Inc CA PwC - - - - - - - - - No ESOs granted in 2013 but Employee Stock Purchease Plan awards were granted
KO Coca-Cola Co/The GA E&Y 17.00% 10 5.0 4 3.73     B-S-M 56.000 0.90% 2.80% Exp Vola based on hist and implied vola; Exp Term based on hist exer behavior
DD EI du Pont de Nemours & Co DE PwC 34.86% 7 5.3 3 10.40 Black-Scholes 5.758 1.00% 3.60% Exp Vola based on blended historical and implied vola
XOM Exxon Mobil Corp TX PwC - - - - -     - - - - No ESOs granted since 2003
GE General Electric Co CT KPMG 28.00% 10 7.5 5 4.52 Black-Scholes 62.762 2.50% 4.00% Exp Vola based on hist and implied vola; Exp Term based on hist exer behavior
GS Goldman Sachs Group Inc/The NY PwC - - - - -     - - - - No ESOs granted since 2010
HD Home Depot Inc/The GA KPMG 26.30% 10 5.0 4 13.10 Black-Scholes 1.704 0.80% 2.20% Grants both Incentive and Non-Qualified Stock Options
INTC  Intel Corp CA E&Y 25.00% 7 5.2 4 3.11     Black-Scholes 20.100 0.80% 3.90% Exp Vola based on implied vola; Exp Term based on hist option exercise data
IBM International Business Machines NY PwC - - - - - - - - - ESOs not granted for the past 3 yrs, o/s ESOs valuated with BS, 4-year vesting
JNJ Johnson & Johnson NJ PwC 14.04% 10 6.0 4 4.88     Black-Scholes 29.010 1.01% 3.40% Exp Vola 4-yr daily hist vola, 5-week avg implied vola of 2-yr opts; Exp Term hist exp
JPM JPMorgan Chase & Co NY PwC 28.00% 10 6.6 5 9.58 Black-Scholes 46.171 1.18% 2.66% Exp Vola based on implied vola; Dividend (forward-looking)
MCD McDonald's Corp IL E&Y 20.60% 10 6.1 4 11.09     Closed-Form 3.700 1.20% 3.50% Exp Vola based on hist vola; Expected Term based on historical trends
MRK Merck & Co Inc NJ PwC 25.00% 10 7.0 3 6.21 Black-Scholes 5.703 1.20% 4.20% Exp Vola based on hist and implied vola; Exp Term based on hist and fore exer behavior
MSFT Microsoft Corp WA Deloitte  -  -  -  -  -      - 2.000  -  - Grants Options primarily in conjuction with business acquisitions, stock awards granted                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
NKE NIKE Inc OR PwC 35.00% 10 5.3 4 12.71 Black-Scholes 14.600 0.60% 1.50% Exp Vola based on implied vola;Exp Term based on hist and expected future patterns
PFE Pfizer Inc NY KPMG 19.68% 10 6.5 3 3.13     B-S-M 45.013 1.16% 3.45% Exp Vola based on Blended hist and implied vola
PG Procter & Gamble Co/The OH Deloitte 15.00% 10 8.9 3 8.19 Binomial Lattice 24.820 1.80% 2.90% Exp Vola based on Blended hist and implied vola
TRV Travelers Cos Inc/The NY KPMG 28.80% 10 6.0 3 17.09     Black-Scholes 1.863 1.14% 2.26% Exp Vola range 28.7-28.8%; Int Rate range 1.11-1.14%;
UTX  United Technologies Corp CT PwC 27.00% 10 7.6 3 19.91 Binomial Lattice 0.309 1.90% 2.60% Exp Vola based hist and implied vola-26-27%; Exp Term-7.3-7.6 years; Int Rate-0.1-1.9%
UNH UnitedHealth Group Inc MN Deloitte 43.00% - 5.3 - 19.00   5.00% Binomial 8.000 1.60% 1.60% Exp based on hist and Implied vola
VZ Verizon Communications Inc NY E&Y - - - - - - - - - No ESOs granted since 2004
V Visa Inc CA KPMG 29.30% 10 6.1 3 39.03     Black-Scholes 0.579 0.80% 0.90% Exp Term based on peer companies, Exp Vola based on hist and implied vola
WMT Wal-Mart Stores Inc AR E&Y 15.20% 10 3.3 5 15.27 B-S-M 3.688 0.40% 2.50% Exp Vola based on hist vola; Exp Term based on hist exercise and expiration activity
DIS Walt Disney Co/The CA PwC 26.00% 10 - 4 12.38 1.41 2.70% Binomial 8.000 1.80% 1.60% Exp Vola based on Blended hist and implied vola
Average Calculations 26.42% 9.727 6.147 3.636 15.4428 1.23% 2.68%
Minimum 14.04% 7.000 3.300 3.000 0.3090 0.40% 0.90%
Maximum 43.00% 10.000 8.900 5.000 62.7620 2.50% 4.20%
Key
B-S-M:  Black-Scholes-Merton Closed-Form: Model or formula similar to B-S-M Hist Vola: Historical Volatility ESOs: Employee Stock Options
SOEF:  Sub Optimal Exercise Factor Exp Vola: Expected Volatilty Exp Term: Expected Term
Source: Company 10-K Reports and DEF 14As for FY2013
Prepared by: Jinyi Wang, Yingwen Chen and Chunhui Hao
Date: October 31, 2014
© Montgomery Investment Technology, Inc.